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![Screen Shot 2020-12-02 at 3.08.40 PM.png](https://static.wixstatic.com/media/adc889_d7c21601b58043b7a8dcd42ddd0db1e8~mv2.png/v1/fill/w_977,h_550,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/adc889_d7c21601b58043b7a8dcd42ddd0db1e8~mv2.png)
PROJECT
VISION VIDEO
OUR TEAM
17 // Students
09 // Majors
ONE // TEAM
INDUSTRIAL DESIGN TEAM
![](https://static.wixstatic.com/media/adc889_913ea885df8d4fc8ac04d51b01c9c7bb~mv2.png/v1/crop/x_62,y_345,w_3134,h_1306/fill/w_1017,h_424,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/adc889_913ea885df8d4fc8ac04d51b01c9c7bb~mv2.png)
RESEARCH AND GRAPHICS TEAM
![Screen Shot 2021-01-25 at 3.04.51 PM.png](https://static.wixstatic.com/media/adc889_c866b44fdf0b4920898df610fa56bc79~mv2.png/v1/crop/x_0,y_168,w_1713,h_740/fill/w_1060,h_458,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Screen%20Shot%202021-01-25%20at%203_04_51%20PM.png)
PROJECT BRIEF
Making Wheel Changes Faster
01 | Tool or system to aid in rapid tire removal and replacement.
BAHCO Branded Tools For Cycling
01 | Tire Lever
02 | Spoke Wrench
03 | Cycling Multi-tool
04 | CO2 Inflator
05 | Adjustable T-Handeled Torque Screwdriver
06 | Large Carrying Bag
07 | Branded Saddle Bag
![](https://static.wixstatic.com/media/adc889_7ff764fff74a489e99402220394e7240~mv2.png/v1/crop/x_145,y_24,w_3127,h_1735/fill/w_939,h_521,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/adc889_7ff764fff74a489e99402220394e7240~mv2.png)
OUR RESEARCH
01 // Secondary Research
Literature Reviews
Internet Background
Buzz Reports
02 // Primary Research
5 Rounds of Usability Testing
10 In-Depth Interviews
Over 150 Survey Responses
RESEARCH PERSONAS
TOOL PERSONAS
OUR PRODUCTS
01 // Our BAHCO Product Line
Torque Screwdriver | Multi-tools | Tire Lever | CO2 Inflator | Mechanic's Bags | Saddle Bag | Power Meter | Thru-axel
![](https://static.wixstatic.com/media/adc889_2985123748cf4907a38df634af344e37f000.jpg/v1/fill/w_979,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/adc889_2985123748cf4907a38df634af344e37f000.jpg)
TORQUE
SCREWDRIVER
SWITCHBLADE
MULTI-TOOL
CO2
INFLATOR
TIRE
LEVER
SPOKE
WRENCH
THRU-
AXEL
MECHANIC'S
BAGS
CYCLIST'S
SADDLEBAG
POWER
METER
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