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PROJECT
VISION VIDEO
OUR TEAM
17 // Students
09 // Majors
ONE // TEAM
INDUSTRIAL DESIGN TEAM
RESEARCH AND GRAPHICS TEAM
PROJECT BRIEF
Making Wheel Changes Faster
01 | Tool or system to aid in rapid tire removal and replacement.
BAHCO Branded Tools For Cycling
01 | Tire Lever
02 | Spoke Wrench
03 | Cycling Multi-tool
04 | CO2 Inflator
05 | Adjustable T-Handeled Torque Screwdriver
06 | Large Carrying Bag
07 | Branded Saddle Bag
OUR RESEARCH
01 // Secondary Research
Literature Reviews
Internet Background
Buzz Reports
02 // Primary Research
5 Rounds of Usability Testing
10 In-Depth Interviews
Over 150 Survey Responses
RESEARCH PERSONAS
TOOL PERSONAS
OUR PRODUCTS
01 // Our BAHCO Product Line
Torque Screwdriver | Multi-tools | Tire Lever | CO2 Inflator | Mechanic's Bags | Saddle Bag | Power Meter | Thru-axel
TORQUE
SCREWDRIVER
SWITCHBLADE
MULTI-TOOL
CO2
INFLATOR
TIRE
LEVER
SPOKE
WRENCH
THRU-
AXEL
MECHANIC'S
BAGS
CYCLIST'S
SADDLEBAG
POWER
METER
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